Email templates for holidays

Holidays and celebrations

Holidays and celebrations are opportunities that can create a huge impact on your customers in terms of building a relationship and maintaining a personal connection. Grabbing these chances promptly can surely result in you getting an edge over your competitors.

Keeping this in view, the end of the year is exciting as well as a stressful time for marketers. Exciting, because it’s the holiday season - the peak of celebrations and stressful because marketers have a lot to plan and look forward to in terms of strategy and execution.

Content ideas for holiday email newsletters

There are many options when it comes to deciding the content for your holiday email campaigns. Let’s explore a few ideas:

1. Gift guides

Putting together a gift guide for the holiday season offers value to the user and acts as a way to showcase your new collection, features of specific products, and price cuts.

2. Sales & deals

These are the most common kinds of holiday email newsletters we receive. Make sure to communicate your special deals and discounts to the audience.

3. Greetings

Send personalized greetings to your customers and make them feel special. With Mailmunch’s library of free holiday email templates and intuitive drag and drop builder, you can design and send emails to your target audience and track their performance through the analytics and tracking feature.

Holiday emails - best practices

Make the most of your holiday email marketing campaigns with these best practices:

1. Target the right audience with segmentation

Nothing can beat a well-segmented, personalized holiday email newsletter. Such an email usually has a much higher engagement rate since it is targeted according to the audience’s interests and buying patterns.

For the holiday season in particular, here are two major segmentation suggestions that can make your holiday email marketing campaign successful:

• Year-round vs seasonal shoppers: Year-round loyal shoppers have a different relationship with your business as compared to holiday shoppers. During the holiday season, you would want to specially cater to the needs and motivations of seasonal shoppers and prompt action.
• Coupon lovers: Coupon lovers are usually price-sensitive shoppers. Offer the most enticing coupons to this segment to boost engagement and conversions.

2. Leverage automation for the holiday season

Reaching your customers at the right time with the right content is the best way to boost leads and marketing automation is your secret ingredient to this recipe. Use Mailmunch Automation to get in touch with your customers at every step of their user journey. Following are some ways to make the most through Mailmunch Automation:

• Holiday welcome email automation workflow: During the holiday season, customize your welcome emails with holiday graphics and special discounts. Get fully optimized and responsive holiday newsletter templates from Mailmunch’s extensive library of 1000+ email templates designed to get maximum engagement.
• Abandoned cart email automation workflow: Holiday season is pretty competitive so make sure you do not lose your potential customer to the competitor. Abandoned cart emails tend to trigger a quick action, resulting in sales.

3. Work out a smart holiday email schedule

It is always a good idea to plan ahead of time so that you have enough time to prepare and execute your email marketing strategy. Here are a few things that can help you strategize your holiday email marketing campaign better:

• Determine your buying cycle: Work your way backward from the holiday using your average purchase time. Give yourself enough time to prepare for the holiday to offer your customers the best shopping experience. For instance, if your buying cycle is of 1 week, start sending emails in the first week of December to target Christmas shoppers.
• Be rational: Respect the stage of your potential customer’s buying cycle and build your holiday email designs around awareness, product features and eventually lead magnets to cater to each stage of the purchase funnel.
• Follow up: Design a post-holiday follow-up email campaign using holiday email templates to plant seeds for future purchases.

Why use Mailmunch for sending holiday emails?

Mailmunch offers a complete solution to email marketing to execute your strategy with complete ease. Build your own email list with powerful integration with different email marketing services, and boost conversion with Mailmunch’s advanced segmentation feature. You can easily create automated emails and drip campaigns to generate leads like a pro!